“ Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” Sun Tzu.
We believe in planning before implementing, and in reassessing upon implementation.
Before crafting your digital strategy, we make sure our homework is done. This means carefully auditing your current digital media channels, researching your target audience in-depth, and benchmarking with your competitors. From there, the fun starts.
Encompassing all aspects of your digital ecosystem, our digital marketing strategy strives to create a voice and tone that will represent your brand online in all its activities. Think of it as your online branding checklist.
Our digital marketing campaigns include:
- Social media paid advertising campaigns customized by platform (Facebook, Instagram and LinkedIn advertising)
- Graphic design for your ads and brand guidelines to be used on social media
- Weekly reporting on ads
- Creation and optimization of Google Adwords campaign
- Competitor benchmarking
(yes, even our outline is a checklist).